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website analytics


How to Better Understand Your Customers with eCommerce Analytics

Nov 28, 2017

Did you know that ecommerce analytics track way more information than dollars and cents? Not that that revenue isn’t important -- it’s the most important -- and having a reliable dashboard that delivers the real-time at-a-glance info you need is the key to illuminating your bottom line. But, so is tracking potential ways to earn additional dollars through consumer insights, online behaviors, and journeys.

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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights

Nov 16, 2017

Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action to improve it, we’re merely talking the talk, or jargon, as the case so often is in the world of marketing.

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Cyfe 3: Social Publishing, Mashups, Alerts, Goals & More

Sep 07, 2017

You spoke, we listened. Our team has been working very hard lately to build the next major version of Cyfe based on your valuable feedback. We are excited to announce some incredible new features! Social Media Publisher Widget The Publisher widget allows you to plan, schedule, and manage your social media campaigns across major social...

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What are Closed-Loop Analytics?

Feb 26, 2017

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great...

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What is the Difference Between Business Intelligence and Business Analytics?

Feb 10, 2017

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to...

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6 Tips to Create the Perfect Data Dashboard

Feb 01, 2017

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so...

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6 Things to Look for When Monitoring Your Small Business Analytics

Jan 16, 2017

It’s no secret that understanding and optimizing your marketing and sales efforts based on your analytics is very important for your small business. Those companies that understand, monitor, and adjust their business practices based on the data from their small business analytics are the companies that grow fastest, adjust for past and future trends, and...

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4 Game Changing Predictions for Big Data Analytics in 2016

Jan 05, 2016

Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that’s 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data...

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The 11 Best Analytics Posts to Guide You into 2016

Jan 01, 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but...

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Why Integrated Analytics are Essential for Survival ... and Growth: 4 Reasons

Dec 10, 2015

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the...

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