How to Better Understand Your Customers with eCommerce Analytics

Did you know that ecommerce analytics track way more information than dollars and cents? Not that that revenue isn’t important -- it’s the most important -- and having a reliable dashboard that delivers the real-time at-a-glance info you need is the key to illuminating your bottom line. But, so is tracking potential ways to earn additional dollars through consumer insights, online behaviors, and journeys. Dare we say that discovering opportunities to grow your…

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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights
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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights

Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action to improve it, we’re merely talking the talk, or jargon, as the case so often is in the world of marketing. Looking at the data is great. Understanding it; even better! But many marketers miss the boat when it comes taking their data…

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What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great news because not only does it mean that you can prove the effectiveness of your marketing, it also…

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What is the Difference Between Business Intelligence and Business Analytics?

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to and what that means for your own business. We will examine two different viewpoints. The first involves how…

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6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of that to a data dashboard is a little overwhelming. The trick is being…

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6 Things to Look for When Monitoring Your Small Business Analytics

It’s no secret that understanding and optimizing your marketing and sales efforts based on your analytics is very important for your small business. Those companies that understand, monitor, and adjust their business practices based on the data from their small business analytics are the companies that grow fastest, adjust for past and future trends, and quickly move to the head of their industry. In today’s world, there is no lack of information. We’ve…

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4 Game Changing Predictions for Big Data Analytics in 2016

Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that's 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data is commonly known as “Big Data.” And big data is big business. The International Data Corporation (IDC) estimates…

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The 11 Best Analytics Posts to Guide You into 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but so you can hit the ground running -- informed and inspired -- in 2016. 1. Roundup Of Analytics,…

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Why Integrated Analytics are Essential for Survival … and Growth: 4 Reasons

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the data we do have is disconnected, isolated, and trapped. Last week, we took a long hard look at…

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