Building a Data Dashboard to Create Brand Ambassadors

Brand ambassadors are some of your most important customers. They're the ones who get the word out about your brand, sharing information about your products, your company, and your services. A good brand ambassador might come onto your social media channels and answer some of the most frequently asked questions about your business. Building brand ambassadors, however, means going beyond the basics of customer service and creating solid data analysis techniques that allow…

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5 Dashboards EVERY Marketing Agency Needs to Have

As a marketing agency, you have a lot of data points, metrics, key performance indicators, and details to monitor and manage for your clients and for your own agency. It can get overwhelming and it’s a never ending job, that’s for sure. In today’s world, data is everything for a marketing agency. With more and more of the marketing and advertising today moving digital as we all transition from more of an outbound…

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Mashup Data: The Evolution of Business Analytics

Data is really the only way to efficiently run your business. It’s as simple as that. We are in the age of data and whether we like it or not, there is enough data on each of us and our businesses to drown in. The evolution of business analytics has brought us to the point of actually collecting, monitoring, and optimizing our businesses based off of data instead of gut feelings, best practices,…

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Our Top 7 Tips on Creating Dashboards

We talk a lot about creating dashboards and how creating and developing different dashboards can help your business, but not all dashboards are created equal. There isn’t necessarily one correct way to build a dashboard for your business, but there are definitely wrong ways to do it. The purpose behind having a dashboard (or many dashboards) is to make analytics and data aggregation and review easy. It’s meant to make your life easier…

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Marketing Agency 101: What To Monitor In Your Own Data Dashboard

As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through rates, and prove return on investment. Just like any other business, it’s easy to forget about ourselves. We get so caught up working on revenue generating activities and putting out client fires that our own business, marketing, and growth gets thrown to the…

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How to Monitor Your Sales KPIs & Motivate Your Sales Team

Your sales team is the lifeblood of your company. If they aren’t consistently hitting their quotas (and hopefully surpassing them), then you’re probably losing money and, obviously, a business that is consistently losing money doesn’t stay in business very long. Needless to say, keeping a close eye on your sales KPIs (key performance indicators) and the performance of your sales team can mean the difference between a record year and closing the doors.…

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How to Make Your Small Business Analytics Digestible

You’re a small business owner; you have a lot on your plate. Ok, well that may have been the understatement of the year. Innumerable projects, client requests, sales and marketing considerations, revenue concerns, employee retaining and hiring -- the list goes on and on seemingly forever! Small business analytics are the fuel that often informs the action behind many of these ongoing tasks towards business growth. As a business owner, or even an…

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Advertising Dashboard: What Your Metrics Mean

Looking to ramp up your advertising game? Or, maybe you’re new to the space and are ready to test drive some ads. Our recommendation: keep your eye on the prize by setting goals ahead of time using an advertising dashboard. Metrics, in this instance, are key performance indicators (KPIs) that determine the success or failure of your advertising campaign. Of course, we’re aiming for success! Without benchmarked KPIs set in advance, you’ll have…

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6 Ways a Free Dashboard Software Can Make You Money

We all learned at a young age that, “If it sounds too good to be true, it probably is.”, but every once in a while something comes along that goes against this. While most things that are free are really only worth what you paid for it…nothing, a free dashboard software can actually be worth some good money to you and your business. Don’t believe me? Keep reading… With most free trials, you…

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Why Every Business Should Be Using a Competitor Dashboard

Imagine having competitor data instantly available to you in real-time. And not a mess of numbers either, but clean, colorful charts that point to immediately actionable metrics and suggestions? What if you could view, compare, and contrast multiple competitor data points simultaneously? By data points, we mean… Social media follower stats and content (LinkedIn, Facebook, Twitter, and more…)  Website visitor and engagement data (Pageviews, bounce rates, time spent on site)  Pricing details (Track…

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