Category Archives: Internet Marketing

What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]

What is the Difference Between Business Intelligence and Business Analytics?

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to […]

4 Game Changing Predictions for Big Data Analytics in 2016

Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that’s 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data […]

The 11 Best Analytics Posts to Guide You into 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but […]

Why Integrated Analytics are Essential for Survival … and Growth: 4 Reasons

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the […]

Siloed Data is Killing Your Business Analytics

The number of applications used by the typical organization is staggering. At the small-business level, the average is 14.3. Not surprisingly, when we look at the enterprise-level that number jumps substantially … to just under 500. While most of your employees or team members would defend “their” apps as necessary or job-critical, our love of […]

The 5 Social Media Metrics That Matter

Did you know what the number one activity on the web is? It’s social media. The problem is … social media is a beast – especially when you intend to leverage its power to market your business. Whether you’re running a brand-level team with multiple networks, campaigns, and channels or just trying to keep your […]