On its best day business is fuzzy. If it were simply black and white, everyone would be crushing it. Instead, we do our best to make intelligent guesses that keep us moving forward, but the smartest among us use metrics and automation tools to help clear up the fuzziness allowing for informed, intelligent, data-driven, action […]
The Pro of managing an ecommerce business: it’s entirely measureable! The Con of managing an ecommerce business: it’s entirely measurable (and those metrics need to be tracked and interpreted). Ugh… Ecommerce metrics, or KPI’s (key performance indicators), are legitimate game-changers provided you know which ones demand your focus. But before we get too far ahead […]
One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each […]
Small businesses need to find the edge over the competition wherever possible. A major element in that concept is tracking the right business metrics. There are several key indicators that help you decide when your business is due for growth, whether you have a bottleneck in your path to success, or if there is a […]
It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]
All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease in sales or just looking to kick it into higher gear, sales analytics metrics are the first step towards increasing your sales. Sales […]
Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to […]
In the past five to ten years, the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how a customer felt about your brand to a scientific field based on precise metrics and optimizations and insane levels of tracking your customers. Even CEOs […]
With terms like “big data” and “data-driven marketing” being thrown around daily it’s no wonder that digital marketers can easily get confused about what they should be measuring, how to measure it and what they should be doing with the data. In addition, CEOs of companies are demanding more quantifiable and tangible metrics from their […]
Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that’s 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data […]