5 Types of Marketing Dashboards and Their Key Marketing Metrics – Defined
Learn how different marketing dashboards can facilitate the collection and analysis of valuable marketing metrics for tracking campaign performance.
How to Get Your Contact Form to Convert Visitors
The contact form is usually seen as an afterthought — a quick “for more information, contact us” line you throw together while creating your website.Truth is, your contact form is…
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Marketing Agency 101: Determining The Right Marketing KPIs
The amount of data that is available is astounding. And each and every second, that data grows at astronomical rates. For a marketing agency, this can either be seen as…
5 Dashboards EVERY Marketing Agency Needs to Have
As a marketing agency, you have a lot of data points, metrics, key performance indicators, and details to monitor and manage for your clients and for your own agency. It…
Measuring & Setting SMART Marketing Goals for Your Best Year Yet
How effective is your marketing strategy? That's a relatively straightforward question, but one the answer to which appears to elude the lion's share of marketers. According to Hubspot, for…
Email’s Not Dead: Email Marketing Analytics to Monitor
We’ve all heard it a million times - “Email is dead, you should use [fill in the blank] instead.” The problem is that while our email inboxes may be more…
9 SEO Insights You Must Monitor For Search Success
Most businesses who engage in digital marketing have at least a fleeting familiarity with search engine optimization. If you want to successfully reach your audience online, a systematic effort to…
Transforming Your Business into a Data Driven Team
All throughout your business, you have to make dozens or even hundreds of decisions on a daily basis. How are the members of your different teams making those decisions? Ideally,…
6 Marketing Analytics Best Practices
If you’re like most businesses, you’re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order…
The Most Important Landing Page Metrics
Landing pages are about one thing – conversions, but there is a lot that goes into a conversion. Do you know if your landing page is really being successful? Just…
