Keyword tracking: What it is and how to do it
If you've been planning to rank on search engines, then you already know that keywords are as important as SEO metrics. Every website you see that ranks on the first…
YouTube SEO In 3 Steps To Expand Your Business’s Audience
YouTube has become the de facto home of content creators and video watchers alike. The site has over 2.3 billion users around the world, and 79% of people who go…
4 Steps To Create A Stress-Free Pre-Launch Marketing Strategy
Launching a new (digital) product is always overwhelming. There’s so much to keep in mind and take care of. This is a stressful time. You can eliminate the stress by…
10 White Label Marketing Tools Digital Agencies Use To Drive Growth
A recent study by Bain & Company found that a 5% percent increase in customer retention can lead to a 75% increase in company profits. You don’t need to reinvent…
10 Essential Email Marketing KPIs and Metrics
To succeed in today's marketing arena, you not only need a great-performing website and strong social media presence, but you also need a solid email marketing strategy based on analyzing…
How to Measure Marketing With Attribution Models
What’s the point of marketing? You’re putting your business in front of your potential customers. Your marketing message needs to drive revenue, conversions, sales, and other business KPIs. How do you…
6 Underrated Content Marketing KPIs and Why You Should Focus on Them in 2021
Content marketing is one of the best channels for increasing engagement and ROI, no doubt about that. And, one of the most important ways to measure and improve your content…
Three Ways to Create an Effective Collaborative Marketing Routine in 2021 and Beyond
Have you figured out your marketing strategy for 2021 yet? It’s fast approaching and you don’t want to be caught flat-footed. Here’s a great idea for you: Embrace collaborative marketing.…
What is Business Intelligence? How BI can power businesses
Smarter decisions. Pinpointing problems. Driving up revenue. Whether you own a small business, agency, or consultant, you’re taking big actions every day. So how do you break down the data…
The 20 Best Data Visualizations of 2020
Data is beautiful indeed. Not only can you beautifully illustrate data, visualization also helps you more effectively communicate metrics. But what data visualizations are setting higher standards in 2020? With…
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