If there is one thing any social media user wants, whether they are a consultant managing multiple accounts or a business owner managing their own, it’s to see their essential social media analytics and data in one place without having to go to their various accounts one by one to measure their growth. Fortunately, visual dashboards can give anyone who needs to monitor their social media a one stop shop for the most important data. In this post, we’re going to build the ultimate social media dashboard with Cyfe to help you quickly get a full look of your social media activity.
Essential Social Media Analytics WidgetsFirst, let’s look at widgets you can use to see important analytics and data about your activity on the top social networks.
Facebook Page Widgets
Cyfe offers over 50 widgets for Facebook page insights that cover your overall metrics, stories, reach, impressions, clicks, check-ins, likes, views, and posts. While you could create a full dashboard of only Facebook widgets, here are the top priority ones you should include in your ultimate social media dashboard.
First, you have the overview widget that shows the top insights for your page. This one shows you the view if you were to look at your insights over the last year - it help pinpoints specific days that your page was the most popular.
Next, you have the top posts by likes widget. You can also configure this to show you your top posts by impressions, comments, or shares. It’s a great way to figure out which posts you should try to recreate in the future for the most engagement.
How are you driving exposure to your page? The impression types widget can show you whether it’s through mentions of your brand, fans, posts on your wall by you, posts on your wall by fans, or other types of posts.
For businesses that are targeting customers in a particular location, knowing where your likes are coming from can be an important factor. The likes country map widget can help you keep track of where your fans are based.
Local businesses will want to monitor their check-ins using the check-in widget. You can even use the text widget next to your check-ins widget to log particular events that might have driven more check-ins.
Next, let’s look at some widgets you can use to monitor your Twitter data.
First, we have the overview widgets that shows you the top analytics for your Twitter account. In addition to seeing your followers count grow, you can also see the frequency of your tweets, how many Twitter users have added you to Twitter lists, and the number of times your tweets have been favorited.
Next, the influencers widget will show you the top members of your Twitter community. Whether these are partners, colleagues, or customers, these are the people you should be working hard to engage with.
While Klout can also include your influence upon other social networks besides Twitter, if you’ve never set up your Klout account, it will likely just include your influence on Twitter. You can use this to see whether your influence is increasing or decreasing amongst your audience.
If you use LinkedIn to connect with other business professionals, there are two widgets you can use to monitor your network and company growth. You have the profile widget that will show you your current number of 1st degree and 2nd degree connections, along with updates from your 1st degree connections. These numbers are significant as they are the people you can connect with for business and job opportunities.
If, alternatively, you are more interested in your company page, you can choose the company page widget to monitor your business’s followers on LinkedIn.
In addition to the top networks, you can also monitor an overview of your profiles on Pinterest…
Essential Social Media Widgets to Monitor Your BrandIn addition to monitoring your analytics and data from social media, you can also use widgets to monitor your brand mentions. In particular, you can use the Twitter search widget to create searches for mentions of your username, your brand name, public figures within your company, and unique product or service names.
You can also use the Google+ search widget to find posts about your brand on Google+.
Essential Social Media Widgets to Monitor Your CompetitorsLast, but not least, you can use some widgets to track the analytics and audience size of your competitors. These widgets include the following.
- The Twitter overview widget for basic stats about your competitors audience size and activity.
- The Twitter search widget to monitor mentions of your competitors and their unique products or services.
- The Klout widget to monitor your competitor’s influence.
- The Google+ search widget to monitor mentions of your competitors and their unique products or services.
- The Pinterest widgets to monitor your competitor’s growth and activity.