Software as a service, or SaaS, is one of the fastest growing industries in the world. It can include anything from analytics dashboards like Cyfe to marketing automation companies like HubSpot to industry specific software. Because of the nature of a software as a service company, data has to be a driver in every single […]
On its best day business is fuzzy. If it were simply black and white, everyone would be crushing it. Instead, we do our best to make intelligent guesses that keep us moving forward, but the smartest among us use metrics and automation tools to help clear up the fuzziness allowing for informed, intelligent, data-driven, action […]
It’s no secret that motivated employees are more productive, happier and all-around better employees. In fact, according to a study done by the University of Warwick, happier employees can improve productivity 10 – 12% We’ve all dealt with employees who were great at their jobs, and those employees who couldn’t have cared less. If businesses […]
The Pro of managing an ecommerce business: it’s entirely measureable! The Con of managing an ecommerce business: it’s entirely measurable (and those metrics need to be tracked and interpreted). Ugh… Ecommerce metrics, or KPI’s (key performance indicators), are legitimate game-changers provided you know which ones demand your focus. But before we get too far ahead […]
One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each […]
Small businesses need to find the edge over the competition wherever possible. A major element in that concept is tracking the right business metrics. There are several key indicators that help you decide when your business is due for growth, whether you have a bottleneck in your path to success, or if there is a […]
It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]
All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease in sales or just looking to kick it into higher gear, sales analytics metrics are the first step towards increasing your sales. Sales […]
Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to […]
So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so […]