What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]

What is the Difference Between Business Intelligence and Business Analytics?

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to […]

6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so […]

6 Things to Look for When Monitoring Your Small Business Analytics

It’s no secret that understanding and optimizing your marketing and sales efforts based on your analytics is very important for your small business. Those companies that understand, monitor, and adjust their business practices based on the data from their small business analytics are the companies that grow fastest, adjust for past and future trends, and […]

It’s time to democratize data

By Steffen Hedebrandt, Head of Marketing, Airtame I remember a video interview by Quentin Hardy, Deputy Tech Editor at the New York Times, with the entrepreneur and venture capitalist Ben Horowitz. In this interview, they discussed the future of software. Summing up, Quentin Hardy said: “We have never had more information, we have never been […]

7 New Dashboard Widgets, Custom Themes, Multi-Language Support, and More

We are excited to announce new features in Cyfe, your all-in-one business dashboard solution now used by over 200,000 customers around the world. This update highlights 7 new widget additions, major social media widget improvements, multi-language support, and more — including custom themes & CSS, plus other time-saving tips & tricks from Cyfe friends & partners! ActiveCampaign Widget The ActiveCampaign […]