4 Must Have SaaS Metrics for Your Software as a Service Company

Software as a service, or SaaS, is one of the fastest growing industries in the world. It can include anything from analytics dashboards like Cyfe to marketing automation companies like HubSpot to industry specific software. Because of the nature of a software as a service company, data has to be a driver in every single […]

How a Data Dashboard Can Serve as an Employee Motivation Tool

It’s no secret that motivated employees are more productive, happier and all-around better employees. In fact, according to a study done by the University of Warwick, happier employees can improve productivity 10 – 12% We’ve all dealt with employees who were great at their jobs, and those employees who couldn’t have cared less. If businesses […]

5 eCommerce Metrics You Need to Grow Your Business

The Pro of managing an ecommerce business: it’s entirely measureable! The Con of managing an ecommerce business: it’s entirely measurable (and those metrics need to be tracked and interpreted). Ugh… Ecommerce metrics, or KPI’s (key performance indicators), are legitimate game-changers provided you know which ones demand your focus. But before we get too far ahead […]

What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]

What is the Difference Between Business Intelligence and Business Analytics?

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to […]