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10 Questions Every Marketer Should Ask When Preparing Data for Analysis

Jan 21, 2017

In the past five to ten years, the field of marketing has shifted significantly from a field of branding and awareness where success was measured by vague measurements like how a customer felt about your brand to a scientific field based on precise metrics and optimizations and insane levels of tracking your customers. Even CEOs...

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Why Agencies Should Be Monitoring Analytics, Not Just Reporting Them

Jan 05, 2017

With terms like “big data” and “data-driven marketing” being thrown around daily it’s no wonder that digital marketers can easily get confused about what they should be measuring, how to measure it and what they should be doing with the data. In addition, CEOs of companies are demanding more quantifiable and tangible metrics from their...

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4 Game Changing Predictions for Big Data Analytics in 2016

Jan 05, 2016

Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that’s 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data...

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The 11 Best Analytics Posts to Guide You into 2016

Jan 01, 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but...

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Why Integrated Analytics are Essential for Survival ... and Growth: 4 Reasons

Dec 10, 2015

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the...

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Siloed Data is Killing Your Business Analytics

Dec 07, 2015

The number of applications used by the typical organization is staggering. At the small-business level, the average is 14.3. Not surprisingly, when we look at the enterprise-level that number jumps substantially … to just under 500. While most of your employees or team members would defend “their” apps as necessary or job-critical, our love of...

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The 5 Social Media Metrics That Matter

Dec 03, 2015

Did you know what the number one activity on the web is? It’s social media. The problem is … social media is a beast – especially when you intend to leverage its power to market your business. Whether you’re running a brand-level team with multiple networks, campaigns, and channels or just trying to keep your...

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 3 of 3)

Oct 12, 2015

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component...

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 2 of 3)

Oct 09, 2015

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success. We asked experts in SEO and Marketing to share their thoughts & opinions on this topic. This is part 1 of a 3-part blog series. (Others: Part 2 and Part 3). We asked them, “Which KPIs do you track every day...

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 1 of 3)

Oct 07, 2015

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success. We asked experts in SEO and Marketing to share their thoughts & opinions on this topic. This is part 1 of a 3-part blog series. (Others: Part 2 and Part 3). We asked them, “Which KPIs do you track every day...

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