It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great news because not only does it mean that you can prove the effectiveness of your marketing, it also…
The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but so you can hit the ground running -- informed and inspired -- in 2016. 1. Roundup Of Analytics,…
Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the data we do have is disconnected, isolated, and trapped. Last week, we took a long hard look at…
The number of applications used by the typical organization is staggering. At the small-business level, the average is 14.3. Not surprisingly, when we look at the enterprise-level that number jumps substantially … to just under 500. While most of your employees or team members would defend “their” apps as necessary or job-critical, our love of all things “app” presents a serious and counter-intuitive problem. The irony is that as a leader … the…
Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success. We asked experts in SEO and Marketing to share their thoughts & opinions on this topic. This is part 3 of a 3-part blog series. (Previous: Part 1 and Part 2). We asked them, "Which KPIs do you track every day and why?" and "How do you ensure your Analytics data is actionable? " Here's the…
Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success. We asked experts in SEO and Marketing to share their thoughts & opinions on this topic. This is part 2 of a 3-part blog series. (Others: Part 1 and Part 3). We asked them, "Which KPIs do you track every day and why?" and "How do you ensure your Analytics data is actionable? " Here's the second series of responses:…
Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success. We asked experts in SEO and Marketing to share their thoughts & opinions on this topic. This is part 1 of a 3-part blog series. (Others: Part 2 and Part 3). We asked them, "Which KPIs do you track every day and why?" and "How do you ensure your Analytics data is actionable? " Here's the first series of responses:…
We are excited to announce new features in Cyfe, your all-in-one business dashboard solution now used by over 90,000 companies around the world. SQL Widget We know you've been waiting for this for a while now and it's finally here! The SQL dashboard widget allows you to create custom dashboards using data from your MySQL and Microsoft SQL databases. Click here to view our easy to understand documentation that shows you exactly how the SQL widget…
We are excited to announce new features in Cyfe, your all-in-one business dashboard solution now used by over 80,000 companies around the world. Bing Ads Widget The Bing Ads dashboard widget allows you to track your Bing/Yahoo advertising data on your dashboards. We've added the following metrics: Overview Cost Impressions Clicks Click Through Rate Cost Per Click Conversions Conversion Rate Cost Per Conversion Average Position Keywords Search Queries Campaign Breakdown Ad Group Breakdown Keyword Breakdown…
When it comes to your business, there are so many things to monitor. You have to keep track of your incoming revenue, analytics, social audience, keyword rankings, mentions, email open rates, etc. It can be a little overwhelming. Fortunately, you can create a comprehensive dashboard that puts all of this data in one place. Benefits of the One Dashboard Approach Here are a few reasons why you need a comprehensive dashboard for your…
