Marketing Agency 101: How to Prove Marketing ROI to Your Clients
One of the most difficult tasks of a marketer or marketing agency is to prove the return on investment (ROI) of marketing campaigns to a client. In fact, according to…
One of the most difficult tasks of a marketer or marketing agency is to prove the return on investment (ROI) of marketing campaigns to a client. In fact, according to…
The sheer volume of metrics and data available allows you to track almost everything our business does in a given time. But monitoring all those numbers can be overwhelming. You…
If you’re like most businesses, you’re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order…
How much time do you and your staff spend pulling analytics, preparing client reports and then explaining what those metrics actually mean to your clients? Our guess is that it’s…
Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action…
All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease…
It’s no secret that Twitter is one of the most powerful and influential social media platforms out there, but it’s surprising how many businesses are not leveraging the power of…
The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to…
Social media has been around for a while, and in most businesses and organizations there is a strategy for communicating on Facebook, Twitter, Instagram and other channels. But are you…
Businesses know in today’s world that it’s very important to have a social media presence, especially if you’re a small to mid-sized company or a start-up. Developing a solid social…