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internet marketing

 

Marketing Agency 101: How Sharing a Data Dashboard with Your Client Can Increase Productivity

Nov 20, 2017

How much time do you and your staff spend pulling analytics, preparing client reports and then explaining what those metrics actually mean to your clients? Our guess is that it’s probably a substantial amount of your time. How great would it be to get some of that time back and be able to spend it actually working on your client’s marketing initiatives? Sounds pretty good, right?

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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights

Nov 16, 2017

Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action to improve it, we’re merely talking the talk, or jargon, as the case so often is in the world of marketing.

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Marketing Agency 101: Proving Marketing ROI to Your Clients

Mar 09, 2017

One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each...

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What are Closed-Loop Analytics?

Feb 26, 2017

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great...

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7 Sales Analytics Metrics Every Company Should Be Monitoring

Feb 21, 2017

All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease in sales or just looking to kick it into higher gear, sales analytics metrics are the first step towards increasing your sales. Sales...

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6 Tips to Create the Perfect Data Dashboard

Feb 01, 2017

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so...

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How to Use Twitter Analytics Tools to Grow Your Business

Jan 26, 2017

It’s no secret that Twitter is one of the most powerful and influential social media platforms out there, but it’s surprising how many businesses are not leveraging the power of Twitter to grow their business. While each tweet may only be 140 characters, there is so much information to be had that can be leveraged...

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The 11 Best Analytics Posts to Guide You into 2016

Jan 01, 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but...

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 3 of 3)

Oct 12, 2015

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component...

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 2 of 3)

Oct 09, 2015

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success. We asked experts in SEO and Marketing to share their thoughts & opinions on this topic. This is part 1 of a 3-part blog series. (Others: Part 2 and Part 3). We asked them, “Which KPIs do you track every day...

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