6 Marketing Analytics Best Practices

If you’re like most businesses, you’re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order to determine which campaigns are successful, which were a failure, and most importantly – why and how that information can help you moving forward. While the analytics needs and interpretations for each business can differ significantly, utilizing some marketing analytics best practices will…

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Marketing Agency 101: How Sharing a Data Dashboard with Your Client Can Increase Productivity
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Marketing Agency 101: How Sharing a Data Dashboard with Your Client Can Increase Productivity

How much time do you and your staff spend pulling analytics, preparing client reports and then explaining what those metrics actually mean to your clients? Our guess is that it’s probably a substantial amount of your time. How great would it be to get some of that time back and be able to spend it actually working on your client’s marketing initiatives? Sounds pretty good, right? We’re not talking about getting rid of…

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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights
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Beyond the Numbers: How to Turn Your Marketing Analytics Into Data Insights

Numbers are awesome. They make us sound slick in meetings and they look great in emails to decision-makers, but unless we know how to interpret the data and take action to improve it, we’re merely talking the talk, or jargon, as the case so often is in the world of marketing. Looking at the data is great. Understanding it; even better! But many marketers miss the boat when it comes taking their data…

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Marketing Agency 101: Proving Marketing ROI to Your Clients

One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each month and need to understand exactly what their ROI is and whether it’s trending up or down? You…

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What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great news because not only does it mean that you can prove the effectiveness of your marketing, it also…

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7 Sales Analytics Metrics Every Company Should Be Monitoring

All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease in sales or just looking to kick it into higher gear, sales analytics metrics are the first step towards increasing your sales. Sales analytics metrics exist to help you understand the effectiveness of your current sales process. Understanding your current process and the…

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6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of that to a data dashboard is a little overwhelming. The trick is being…

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How to Use Twitter Analytics Tools to Grow Your Business

It’s no secret that Twitter is one of the most powerful and influential social media platforms out there, but it’s surprising how many businesses are not leveraging the power of Twitter to grow their business. While each tweet may only be 140 characters, there is so much information to be had that can be leveraged for your business. We all know that Twitter is a great way to share quick updates, content, engage…

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The 11 Best Analytics Posts to Guide You into 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but so you can hit the ground running -- informed and inspired -- in 2016. 1. Roundup Of Analytics,…

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 3 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 3 of a 3-part blog series.  (Previous: Part 1 and Part 2). We asked them, "Which KPIs do you track every day and why?" and "How do you ensure your Analytics data is actionable? " Here's the…

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