As the world has continued to evolve and our understanding of the importance of social media has evolved, we have all become increasingly aware of the need to be active and consistent on each of our social media profiles. After all, that is where you and your consumers are likely spending a good portion of your day! Remember the days when social media was referred to as a fad? We all look back…
So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of that to a data dashboard is a little overwhelming. The trick is being…
Over the past few months, you may have noticed some new widgets in Cyfe, your all-in-one business dashboard solution (with more enhancements coming in the coming weeks and months)! Twitter Ads The Twitter Ads widget allows you to track your Twitter advertising data on your Cyfe dashboards. You can track over 60 different campaign metrics around Billing, Web Conversion, Engagement, Mobile Conversion, Video Statistics, and Lifetime Value (LTV) stats. Check it out! The…
The number of applications used by the typical organization is staggering. At the small-business level, the average is 14.3. Not surprisingly, when we look at the enterprise-level that number jumps substantially … to just under 500. While most of your employees or team members would defend “their” apps as necessary or job-critical, our love of all things “app” presents a serious and counter-intuitive problem. The irony is that as a leader … the…
Did you know what the number one activity on the web is? It’s social media. The problem is ... social media is a beast – especially when you intend to leverage its power to market your business. Whether you’re running a brand-level team with multiple networks, campaigns, and channels or just trying to keep your own personal brand above water … staying engaged, active and “topped off” is a constant struggle. Add to…
If there is one thing any social media user wants, whether they are a consultant managing multiple accounts or a business owner managing their own, it’s to see their essential social media analytics and data in one place without having to go to their various accounts one by one to measure their growth. Fortunately, visual dashboards can give anyone who needs to monitor their social media a one stop shop for the most…
Social media has been around for a while, and in most businesses and organizations there is a strategy for communicating on Facebook, Twitter, Instagram and other channels. But are you sure you have the right strategy in place? Here are three reasons why you should consider reevaluating your social-media strategy. 1. You have no goals In other parts of the business this would be unheard of – spending time and money without clear…
Businesses know in today’s world that it’s very important to have a social media presence, especially if you’re a small to mid-sized company or a start-up. Developing a solid social reputation is the key not only to growth but also the key to lower your advertising spending and to ultimately tap into social and mobile markets. One of the best ways for any company to improve its social reputation is to increase its…
We are excited to announce the Bitly widget on Cyfe. Using this widget you can monitor individual links or your entire Bitly account directly from your Cyfe dashboard. You can easily add the Bitly widget to your dashboard by logging into Cyfe, clicking on the "Add Widget" button and navigating to the "Social Media" category on the next screen.
We are excited to announce the Google+ Search widget on Cyfe. Using this widget you can monitor any Google+ activity occurring around your company brand, competition, and more directly from your Cyfe dashboard. Here's an example of a widget configured to monitor the brand "HubSpot": You can easily add the Google+ Search widget to your dashboard by logging into Cyfe, clicking on the "Add Widget" button and navigating to the "Social Media" category…
