The Most Important Landing Page Metrics

Landing pages are about one thing – conversions, but there is a lot that goes into a conversion. Do you know if your landing page is really being successful? Just looking at your conversion percentage may not be giving you the entire story. Maybe you’re attracting the wrong type of visitor. Maybe you got a big bump from an influencer share on social media. Or maybe all of your conversions are coming from…

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4 Ways Your Data Insights Are Lying to You

Numbers equal facts, right? False. It’s not that the number itself is lying to you -- it can’t, it’s a number! But the story, the promise, the bias may skew your interpretation of the data insights you’re seeing. Confirmation bias is a very real psychological tendency. It occurs when a person or group of people believe in something and then find data to back up that belief. It is critical that you be…

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How to Make Your Small Business Analytics Digestible

You’re a small business owner; you have a lot on your plate. Ok, well that may have been the understatement of the year. Innumerable projects, client requests, sales and marketing considerations, revenue concerns, employee retaining and hiring -- the list goes on and on seemingly forever! Small business analytics are the fuel that often informs the action behind many of these ongoing tasks towards business growth. As a business owner, or even an…

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4 Data Insights to Help You CRUSH Your Competition

As a small business, you’re looking for any opportunity to get a leg up on your competition, but most businesses fail to realize that your competitive advantage likely lies in your data insights. Every business has immeasurable amounts of data from sales, expenses, marketing, ecommerce, and even in-store statistics and POS sales data, but most of it is just collecting dust in a server somewhere or in your back office. Be honest, that…

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10 Mistakes You’re Probably Making in Preparing Data for Analysis

You know what you don’t want to mess up? Aside from making sure you wear actual clothes to work or forgetting to feed the dog, you really don’t want to mess up your data. Mistakes occur not so much in the analytical phase, but when preparing data for analysis. Data preparation is a far more time consuming task, even with small sets of data, than the actual reviewing and analyzing portion of the…

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4 Game Changing Predictions for Big Data Analytics in 2016

Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that's 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data is commonly known as “Big Data.” And big data is big business. The International Data Corporation (IDC) estimates…

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