Business Dashboard Blog
Tag Archive
data insights
The Most Important Landing Page Metrics
Mar 05, 2018
Landing pages are about one thing – conversions, but there is a lot that goes into a conversion. Do you know if your landing page is really being successful? Just looking at your conversion percentage may not be giving you the entire story. Maybe you’re attracting the wrong type of visitor. Maybe you got a big bump from an influencer share on social media. Or maybe all of your conversions are coming from past customers. There are many more landing page metrics to consider than just your conversion rate when it comes to understanding the effectiveness and success of your landing pages.
5 Ugly Truths About Small Business Analytics
Feb 20, 2018
There is an amazing amount of data out there for each of our businesses. So much in fact that it’s easy to get lost, but do you view data as an ally or an enemy? Your small business analytics can tell you so much, but far too many small business owners get overwhelmed, use the wrong tools, get hung up on less important metrics, and simply misuse their data. You have an amazing advantage over those that started businesses even five years ago because there is more and more data available to you each and every day.
4 Ways Your Data Insights Are Lying to You
Feb 07, 2018
Numbers equal facts, right? False. It’s not that the number itself is lying to you -- it can’t, it’s a number! But the story, the promise, the bias may skew your interpretation of the data insights you’re seeing. Confirmation bias is a very real psychological tendency. It occurs when a person or group of people believe in something and then find data to back up that belief.