New LinkedIn Ads Widget

After the big release of Cyfe 3, we continue to bring new features into Cyfe! Today we'd like to announce the LinkedIn Ads widget for your online business dashboards. LinkedIn Ads The LinkedIn Ads widget allows you to track your LinkedIn marketing campaign data on your Cyfe dashboards. You can track over 40 campaign metrics and KPIs with this brand new widget. Check it out! Here's a complete list of all the metrics…

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Marketing Agency 101: Proving Marketing ROI to Your Clients

One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each month and need to understand exactly what their ROI is and whether it’s trending up or down? You…

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6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of that to a data dashboard is a little overwhelming. The trick is being…

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Why Agencies Should Be Monitoring Analytics, Not Just Reporting Them

With terms like “big data” and “data-driven marketing” being thrown around daily it’s no wonder that digital marketers can easily get confused about what they should be measuring, how to measure it and what they should be doing with the data. In addition, CEOs of companies are demanding more quantifiable and tangible metrics from their marketing departments or external agencies, with six in 10 professionals reporting feeling rising pressure from upper management to…

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Siloed Data is Killing Your Business Analytics

The number of applications used by the typical organization is staggering. At the small-business level, the average is 14.3. Not surprisingly, when we look at the enterprise-level that number jumps substantially … to just under 500. While most of your employees or team members would defend “their” apps as necessary or job-critical, our love of all things “app” presents a serious and counter-intuitive problem. The irony is that as a leader … the…

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 3 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 3 of a 3-part blog series.  (Previous: Part 1 and Part 2). We asked them, "Which KPIs do you track every day and why?" and "How do you ensure your Analytics data is actionable? " Here's the…

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Cyfe White Label: Destroy your competition!

We are excited to announce Cyfe White Label, a new product that allows you to offer 100% branded web dashboards to your own clients and customers! It's perfect for agencies and businesses looking to add additional value to their current offerings and get a competitive edge in today's tough market. Interested? Learn more about Cyfe White Label at: https://www.cyfe.com/whitelabel

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