5 Ugly Truths About Small Business Analytics

There is an amazing amount of data out there for each of our businesses. So much in fact that it’s easy to get lost, but do you view data as an ally or an enemy? Your small business analytics can tell you so much, but far too many small business owners get overwhelmed, use the wrong tools, get hung up on less important metrics, and simply misuse their data. You have an amazing…

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Marketing Agency 101: What To Monitor In Your Own Data Dashboard

As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through rates, and prove return on investment. Just like any other business, it’s easy to forget about ourselves. We get so caught up working on revenue generating activities and putting out client fires that our own business, marketing, and growth gets thrown to the…

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4 Ways Your Data Insights Are Lying to You

Numbers equal facts, right? False. It’s not that the number itself is lying to you -- it can’t, it’s a number! But the story, the promise, the bias may skew your interpretation of the data insights you’re seeing. Confirmation bias is a very real psychological tendency. It occurs when a person or group of people believe in something and then find data to back up that belief. It is critical that you be…

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Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

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Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

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