Category Archives: Internet Marketing

The 11 Best Analytics Posts to Guide You into 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but […]

Why Integrated Analytics are Essential for Survival … and Growth: 4 Reasons

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the […]

Siloed Data is Killing Your Business Analytics

The number of applications used by the typical organization is staggering. At the small-business level, the average is 14.3. Not surprisingly, when we look at the enterprise-level that number jumps substantially … to just under 500. While most of your employees or team members would defend “their” apps as necessary or job-critical, our love of […]

The 5 Social Media Metrics That Matter

Did you know what the number one activity on the web is? It’s social media. The problem is … social media is a beast – especially when you intend to leverage its power to market your business. Whether you’re running a brand-level team with multiple networks, campaigns, and channels or just trying to keep your […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 3 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 3 of a 3-part blog series.  (Previous: Part 1 and Part 2). We asked them, “Which KPIs do […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 2 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 2 of a 3-part blog series.  (Others: Part 1 and Part 3). We asked them, “Which KPIs do you track every day […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 1 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 1 of a 3-part blog series. (Others: Part 2 and Part 3). We asked them, “Which KPIs do you track every day […]

How to Monitor Your Entire Business in One Dashboard

When it comes to your business, there are so many things to monitor. You have to keep track of your incoming revenue, analytics, social audience, keyword rankings, mentions, email open rates, etc. It can be a little overwhelming. Fortunately, you can create a comprehensive dashboard that puts all of this data in one place. Benefits […]

How to Use a Competitor Dashboard to Destroy Your Competition

Competitors. They can be great teachers for those who are just starting out. They can be great role models for those wondering how much they can achieve. In general though, your goal is to beat the competition – or get as close to beating them as possible. It’s not productive to visit their Twitter account […]