Measuring & Setting SMART Marketing Goals for Your Best Year Yet

How effective is your marketing strategy? That's a relatively straightforward question, but one the answer to which appears to elude the lion's share of marketers.   According to Hubspot, for example, an alarming 55% of B2B marketers in a recent survey confessed that they didn't know what content marketing "success or effectiveness" would look like. Only 32% said they had a "documented content marketing strategy," and just 28% hadn't even taken the time…

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