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analytics

 

6 Marketing Analytics Best Practices

Mar 08, 2018

If youโ€™re like most businesses, youโ€™re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order to determine which campaigns are successful, which were a failure, and most importantly โ€“ why and how that information can help you moving forward. While the analytics needs and interpretations for each business can differ significantly, utilizing some marketing analytics best practices will help you to better understand your data and, again, more importantly โ€“ act on it.

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The History of the Evolution of Business Analytics

Dec 21, 2017

Imagine what measuring business analytics used to be like before online dashboards or even Excel spreadsheets. No, weโ€™re not talking about the Dark Ages, but a mere few decades ago. With cross-departmental data collated on handwritten ledgers -- with heaps of room for human error and missteps -- the evolution of business analytics have had quite a (not so) technological journey until the last twenty years or so.

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