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Business Dashboard Blog

 

How to Make Your Small Business Analytics Digestible

Jan 12, 2018

You’re a small business owner; you have a lot on your plate. Ok, well that may have been the understatement of the year. Innumerable projects, client requests, sales and marketing considerations, revenue concerns, employee retaining and hiring -- the list goes on and on seemingly forever!

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Advertising Dashboard: What Your Metrics Mean

Jan 09, 2018

Looking to ramp up your advertising game? Or, maybe you’re new to the space and are ready to test drive some ads. Our recommendation: keep your eye on the prize by setting goals ahead of time using an advertising dashboard. Metrics, in this instance, are key performance indicators (KPIs) that determine the success or failure of your advertising campaign. Of course, we’re aiming for success!

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4 Data Insights to Help You CRUSH Your Competition

Jan 04, 2018

As a small business, you’re looking for any opportunity to get a leg up on your competition, but most businesses fail to realize that your competitive advantage likely lies in your data insights. Every business has immeasurable amounts of data from sales, expenses, marketing, ecommerce, and even in-store statistics and POS sales data, but most of it is just collecting dust in a server somewhere or in your back office. Be honest, that sounds just like your business, doesn’t it?

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6 Ways a Free Dashboard Software Can Make You Money

Jan 02, 2018

We all learned at a young age that, “If it sounds too good to be true, it probably is.”, but every once in a while something comes along that goes against this. While most things that are free are really only worth what you paid for it…nothing, a free dashboard software can actually be worth some good money to you and your business. Don’t believe me? Keep reading…

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10 Mistakes You're Probably Making in Preparing Data for Analysis

Dec 29, 2017

You know what you don’t want to mess up? Aside from making sure you wear actual clothes to work or forgetting to feed the dog, you really don’t want to mess up your data. Mistakes occur not so much in the analytical phase, but when preparing data for analysis. Data preparation is a far more time consuming task, even with small sets of data, than the actual reviewing and analyzing portion of the process.

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The History of the Evolution of Business Analytics

Dec 21, 2017

Imagine what measuring business analytics used to be like before online dashboards or even Excel spreadsheets. No, we’re not talking about the Dark Ages, but a mere few decades ago. With cross-departmental data collated on handwritten ledgers -- with heaps of room for human error and missteps -- the evolution of business analytics have had quite a (not so) technological journey until the last twenty years or so.

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Why Every Business Should Be Using a Competitor Dashboard

Dec 19, 2017

Imagine having competitor data instantly available to you in real-time. And not a mess of numbers either, but clean, colorful charts that point to immediately actionable metrics and suggestions? What if you could view, compare, and contrast multiple competitor data points simultaneously?

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5 Sales KPIs You Need to Start Monitoring TODAY!

Dec 14, 2017

Quick refresher: KPI stands for Key Performance Indicator. So, sales KPIs are super important sales metrics that inform you about how you can improve your sales growth. Sales KPIs are entirely based on data, numbers that don’t lie. There’s no funky science here, just a purely analytical approach to doing and advancing business.

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Understanding Your Moz Analytics & SEO Insights

Dec 12, 2017

Search engine optimization (SEO) is the process of creating and improving content in order to increase ranking and searchability for specific terms and keywords. The idea is that you want to be viewed as an authority by search engines like Google, Yahoo, and Bing in your industry. They determine this by algorithms that index your content, knowledge, and external impact to determine how likely your website is to answer a question that someone is searching for. The more confident that the search engine is that you have the answer that is being looked for, the higher your website will rank for that search phrase. While this is a very simplistic view of search engine optimization, it’s really what it is all about. It’s all about the fight to get to page one of search results (where approximately 92% of clicks go).

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7 Mistakes You're Making with Your Data Dashboard

Dec 08, 2017

If you’re like most businesses, your data dashboard is where you follow all the goings on in your business and it’s where you get information on changes that need to be made, optimization opportunities, and even where your business is falling short. This can be through finance, marketing, human resources, sales, or any number of other metrics. But are you actually using your data dashboard to its full potential? The answer, unfortunately, is probably no. With so much information out there for the taking and so many integrations, tools, and numbers it’s easy to overlook information, set up your dashboard incorrectly, and even forget items.

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