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Business Dashboard Blog


Our Top 7 Tips on Creating Dashboards

Mar 13, 2018

We talk a lot about creating dashboards and how creating and developing different dashboards can help your business, but not all dashboards are created equal. There isn’t necessarily one correct way to build a dashboard for your business, but there are definitely wrong ways to do it. The purpose behind having a dashboard (or many dashboards) is to make analytics and data aggregation and review easy. It’s meant to make your life easier so that you can spend less time tracking down all of your data and analyzing it.

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6 Marketing Analytics Best Practices

Mar 08, 2018

If you’re like most businesses, you’re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order to determine which campaigns are successful, which were a failure, and most importantly – why and how that information can help you moving forward. While the analytics needs and interpretations for each business can differ significantly, utilizing some marketing analytics best practices will help you to better understand your data and, again, more importantly – act on it.

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The Most Important Landing Page Metrics

Mar 05, 2018

Landing pages are about one thing – conversions, but there is a lot that goes into a conversion. Do you know if your landing page is really being successful? Just looking at your conversion percentage may not be giving you the entire story. Maybe you’re attracting the wrong type of visitor. Maybe you got a big bump from an influencer share on social media. Or maybe all of your conversions are coming from past customers. There are many more landing page metrics to consider than just your conversion rate when it comes to understanding the effectiveness and success of your landing pages.

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5 Ugly Truths About Small Business Analytics

Feb 20, 2018

There is an amazing amount of data out there for each of our businesses. So much in fact that it’s easy to get lost, but do you view data as an ally or an enemy? Your small business analytics can tell you so much, but far too many small business owners get overwhelmed, use the wrong tools, get hung up on less important metrics, and simply misuse their data. You have an amazing advantage over those that started businesses even five years ago because there is more and more data available to you each and every day.

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Marketing Agency 101: What To Monitor In Your Own Data Dashboard

Feb 15, 2018

As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through rates, and prove return on investment. Just like any other business, it’s easy to forget about ourselves. We get so caught up working on revenue generating activities and putting out client fires that our own business, marketing, and growth gets thrown to the wayside.

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4 Ways Your Data Insights Are Lying to You

Feb 07, 2018

Numbers equal facts, right? False. It’s not that the number itself is lying to you -- it can’t, it’s a number! But the story, the promise, the bias may skew your interpretation of the data insights you’re seeing. Confirmation bias is a very real psychological tendency. It occurs when a person or group of people believe in something and then find data to back up that belief.

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How to Monitor Your Sales KPIs & Motivate Your Sales Team

Jan 26, 2018

Your sales team is the lifeblood of your company. If they aren’t consistently hitting their quotas (and hopefully surpassing them), then you’re probably losing money and, obviously, a business that is consistently losing money doesn’t stay in business very long. Needless to say, keeping a close eye on your sales KPIs (key performance indicators) and the performance of your sales team can mean the difference between a record year and closing the doors.

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Get More From Your Business Intelligence Analytics With Alerts

Jan 19, 2018

One of the best things that you can do for your business is to monitor your business intelligence analytics. Let’s face it, if you don’t know your numbers, where you’re currently at, or even where you’ve been, your hope of reaching your goals (or even just setting your goals) is pretty bleak. Monitoring your analytics is vital to the success of your business, but if we’re being honest, it’s really just the tip of the iceberg. If you’re going to be successful and truly make the best decisions for your business, you’ve got to understand your analytics and act on them.

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How to Make Your Small Business Analytics Digestible

Jan 12, 2018

You’re a small business owner; you have a lot on your plate. Ok, well that may have been the understatement of the year. Innumerable projects, client requests, sales and marketing considerations, revenue concerns, employee retaining and hiring -- the list goes on and on seemingly forever!

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Advertising Dashboard: What Your Metrics Mean

Jan 09, 2018

Looking to ramp up your advertising game? Or, maybe you’re new to the space and are ready to test drive some ads. Our recommendation: keep your eye on the prize by setting goals ahead of time using an advertising dashboard. Metrics, in this instance, are key performance indicators (KPIs) that determine the success or failure of your advertising campaign. Of course, we’re aiming for success!

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