10 Mistakes You’re Probably Making in Preparing Data for Analysis

You know what you don’t want to mess up? Aside from making sure you wear actual clothes to work or forgetting to feed the dog, you really don’t want to mess up your data. Mistakes occur not so much in the analytical phase, but when preparing data for analysis. Data preparation is a far more time consuming task, even with small sets of data, than the actual reviewing and analyzing portion of the…

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The History of the Evolution of Business Analytics

Imagine what measuring business analytics used to be like before online dashboards or even Excel spreadsheets. No, we’re not talking about the Dark Ages, but a mere few decades ago. With cross-departmental data collated on handwritten ledgers -- with heaps of room for human error and missteps -- the evolution of business analytics have had quite a (not so) technological journey until the last twenty years or so. Business analytics and technology have…

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Why Every Business Should Be Using a Competitor Dashboard

Imagine having competitor data instantly available to you in real-time. And not a mess of numbers either, but clean, colorful charts that point to immediately actionable metrics and suggestions? What if you could view, compare, and contrast multiple competitor data points simultaneously? By data points, we mean… Social media follower stats and content (LinkedIn, Facebook, Twitter, and more…)  Website visitor and engagement data (Pageviews, bounce rates, time spent on site)  Pricing details (Track…

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5 Sales KPIs You Need to Start Monitoring TODAY!

Quick refresher: KPI stands for Key Performance Indicator. So, sales KPIs are super important sales metrics that inform you about how you can improve your sales growth. Sales KPIs are entirely based on data, numbers that don’t lie. There’s no funky science here, just a purely analytical approach to doing and advancing business. Sales KPIs are essential because they deliver key information about all aspects of your sales cycle. Start with your baseline,…

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Understanding Your Moz Analytics & SEO Insights

Search engine optimization (SEO) is the process of creating and improving content in order to increase ranking and searchability for specific terms and keywords. The idea is that you want to be viewed as an authority by search engines like Google, Yahoo, and Bing in your industry. They determine this by algorithms that index your content, knowledge, and external impact to determine how likely your website is to answer a question that someone…

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7 Mistakes You’re Making with Your Data Dashboard

If you’re like most businesses, your data dashboard is where you follow all the goings on in your business and it’s where you get information on changes that need to be made, optimization opportunities, and even where your business is falling short. This can be through finance, marketing, human resources, sales, or any number of other metrics. But are you actually using your data dashboard to its full potential? The answer, unfortunately, is…

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Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

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Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

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