In the context of marketing, Key Performance Indicators (KPIs) are metrics that businesses can use to assess the effectiveness of their marketing activities and how
“You can’t manage what you don’t measure,” said the great father of business management, Peter Drucker. Truer words were never said. No matter your industry
Most agency’s list of marketing KPIs is too long. They focus on tracking every marketing metric under the sun rather than those that matter. What’s
Data silos have become a challenge for businesses of all sizes. Building a profitable business in 2020 can’t be guesswork. It’s critical that you and
Everyone talks about the value of building healthy client agency relationships. But how do you do that? Trust. Trust is one of the most critical
When you’re just starting a company or identifying your key performance indicators, setting up your reporting can be overwhelming. Sometimes you just want to have
The sheer volume of metrics and data available allows you to track almost everything our business does in a given time. But monitoring all those
Whether you’re the founder of your own one-person agency, or a marketing manager at a 5,000+ person organization, the strategy behind your data insights could
