DRIVE® Case Study
How Drive® increased average customer spend by 89% with Cyfe dashboards
The primary value centered around improved client communication and support.
For Phillip Marzouk, DRIVE®’s Marketing Agency Director, one of the major problems he was facing was communicating those wins to clients. He was looking for a way to highlight that DRIVE® was directly responsible for the new business and increase in sales.
Ever since DRIVE® first started offering web development services, reporting and proving their ongoing value to their clients was a challenge.
“We would send automated reports out of Google Analytics and the customers didn’t understand it,” says Phillip.
The business’s concern about the quality and efficiency of communication has completely changed with Phillip’s investment in reporting. Improving client communication was the result of better access to data. Poor reporting resulted in customers not knowing what they were getting for the money they were spending.
DRIVE is the top automotive, collision, and truck repair consulting and training group. The purpose of DRIVE is to enhance the quality of life and improve the standard of living of shop owners throughout the automotive repair industry.
The mission of DRIVE is to fully arm shop owners with every executive ability needed to win.