Mashup Data: The Evolution of Business Analytics

Data is really the only way to efficiently run your business. It’s as simple as that. We are in the age of data and whether we like it or not, there is enough data on each of us and our businesses to drown in. The evolution of business analytics has brought us to the point of actually collecting, monitoring, and optimizing our businesses based off of data instead of gut feelings, best practices,…

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5 Ugly Truths About Small Business Analytics

There is an amazing amount of data out there for each of our businesses. So much in fact that it’s easy to get lost, but do you view data as an ally or an enemy? Your small business analytics can tell you so much, but far too many small business owners get overwhelmed, use the wrong tools, get hung up on less important metrics, and simply misuse their data. You have an amazing…

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Marketing Agency 101: What To Monitor In Your Own Data Dashboard

As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through rates, and prove return on investment. Just like any other business, it’s easy to forget about ourselves. We get so caught up working on revenue generating activities and putting out client fires that our own business, marketing, and growth gets thrown to the…

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Get More From Your Business Intelligence Analytics With Alerts

One of the best things that you can do for your business is to monitor your business intelligence analytics. Let’s face it, if you don’t know your numbers, where you’re currently at, or even where you’ve been, your hope of reaching your goals (or even just setting your goals) is pretty bleak. Monitoring your analytics is vital to the success of your business, but if we’re being honest, it’s really just the tip…

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