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marketing agency

 

Marketing Agency 101: Determining The Right Marketing KPIs

Jul 13, 2018

The amount of data that is available is astounding. And each and every second, that data grows at astronomical rates. For a marketing agency, this can either be seen as overwhelming or it can be seen as a welcome tool to unlocking the many mysteries of your clients' consumers. For the latter to occur, the agency needs to know what they want from the data - first, what they want to know and, second, what data they want in order to find the answer. This is where choosing the right key performance indicators, or KPIs, comes in. While any marketing professional knows that KPIs such as leads, acquisition cost, and sales revenue are a must, there are a handful of other key performance indicators that can take any marketing campaign to the next level. The following are the top marketing KPIs that every agency should be measuring in order to reach that next level.

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5 Dashboards EVERY Marketing Agency Needs to Have

Jun 13, 2018

As a marketing agency, you have a lot of data points, metrics, key performance indicators, and details to monitor and manage for your clients and for your own agency. It can get overwhelming and it’s a never ending job, that’s for sure. In today’s world, data is everything for a marketing agency. With more and more of the marketing and advertising today moving digital as we all transition from more of an outbound philosophy of marketing to more of an inbound practice, we are able to track, measure, optimize, and monetize more of our data every single day. That goes for your clients as well as your own agency.

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6 Marketing Analytics Best Practices

Mar 08, 2018

If you’re like most businesses, you’re engaged in several (if not many) different marketing campaigns at any one time and have a lot of data to sift through in order to determine which campaigns are successful, which were a failure, and most importantly – why and how that information can help you moving forward. While the analytics needs and interpretations for each business can differ significantly, utilizing some marketing analytics best practices will help you to better understand your data and, again, more importantly – act on it.

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Marketing Agency 101: What To Monitor In Your Own Data Dashboard

Feb 15, 2018

As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through rates, and prove return on investment. Just like any other business, it’s easy to forget about ourselves. We get so caught up working on revenue generating activities and putting out client fires that our own business, marketing, and growth gets thrown to the wayside.

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Marketing Agency 101: How Sharing a Data Dashboard with Your Client Can Increase Productivity

Nov 20, 2017

How much time do you and your staff spend pulling analytics, preparing client reports and then explaining what those metrics actually mean to your clients? Our guess is that it’s probably a substantial amount of your time. How great would it be to get some of that time back and be able to spend it actually working on your client’s marketing initiatives? Sounds pretty good, right?

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