Marketing Agency 101: Determining The Right Marketing KPIs
Jul 13, 2018
The amount of data that is available is astounding. And each and every second, that data grows at astronomical rates. For a marketing agency, this can either be seen as overwhelming or it can be seen as a welcome tool to unlocking the many mysteries of your clients' consumers. For the latter to occur, the agency needs to know what they want from the data - first, what they want to know and, second, what data they want in order to find the answer. This is where choosing the right key performance indicators, or KPIs, comes in. While any marketing professional knows that KPIs such as leads, acquisition cost, and sales revenue are a must, there are a handful of other key performance indicators that can take any marketing campaign to the next level. The following are the top marketing KPIs that every agency should be measuring in order to reach that next level.