4 Ways Your Data Insights Are Lying to You

Numbers equal facts, right? False. It’s not that the number itself is lying to you -- it can’t, it’s a number! But the story, the promise, the bias may skew your interpretation of the data insights you’re seeing. Confirmation bias is a very real psychological tendency. It occurs when a person or group of people believe in something and then find data to back up that belief. It is critical that you be…

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