4 Ways Your Data Insights Are Lying to You

Feb 07, 2018

Numbers equal facts, right? False. Itโ€™s not that the number itself is lying to you -- it canโ€™t, itโ€™s a number! But the story, the promise, the bias may skew your interpretation of the data insights youโ€™re seeing. Confirmation bias is a very real psychological tendency. It occurs when a person or group of people believe in something and then find data to back up that belief.

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