Building a Data Dashboard to Create Brand Ambassadors

Brand ambassadors are some of your most important customers. They're the ones who get the word out about your brand, sharing information about your products, your company, and your services. A good brand ambassador might come onto your social media channels and answer some of the most frequently asked questions about your business. Building brand ambassadors, however, means going beyond the basics of customer service and creating solid data analysis techniques that allow…

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5 Dashboards EVERY Marketing Agency Needs to Have

As a marketing agency, you have a lot of data points, metrics, key performance indicators, and details to monitor and manage for your clients and for your own agency. It can get overwhelming and it’s a never ending job, that’s for sure. In today’s world, data is everything for a marketing agency. With more and more of the marketing and advertising today moving digital as we all transition from more of an outbound…

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Our Top 7 Tips on Creating Dashboards

We talk a lot about creating dashboards and how creating and developing different dashboards can help your business, but not all dashboards are created equal. There isn’t necessarily one correct way to build a dashboard for your business, but there are definitely wrong ways to do it. The purpose behind having a dashboard (or many dashboards) is to make analytics and data aggregation and review easy. It’s meant to make your life easier…

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Marketing Agency 101: What To Monitor In Your Own Data Dashboard

As a marketing agency, you’re likely laser focused on helping your clients to improve their keyword ranking, get engagement on their social media posts, create great content, improve click through rates, and prove return on investment. Just like any other business, it’s easy to forget about ourselves. We get so caught up working on revenue generating activities and putting out client fires that our own business, marketing, and growth gets thrown to the…

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How to Make Your Small Business Analytics Digestible

You’re a small business owner; you have a lot on your plate. Ok, well that may have been the understatement of the year. Innumerable projects, client requests, sales and marketing considerations, revenue concerns, employee retaining and hiring -- the list goes on and on seemingly forever! Small business analytics are the fuel that often informs the action behind many of these ongoing tasks towards business growth. As a business owner, or even an…

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Advertising Dashboard: What Your Metrics Mean

Looking to ramp up your advertising game? Or, maybe you’re new to the space and are ready to test drive some ads. Our recommendation: keep your eye on the prize by setting goals ahead of time using an advertising dashboard. Metrics, in this instance, are key performance indicators (KPIs) that determine the success or failure of your advertising campaign. Of course, we’re aiming for success! Without benchmarked KPIs set in advance, you’ll have…

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4 Data Insights to Help You CRUSH Your Competition

As a small business, you’re looking for any opportunity to get a leg up on your competition, but most businesses fail to realize that your competitive advantage likely lies in your data insights. Every business has immeasurable amounts of data from sales, expenses, marketing, ecommerce, and even in-store statistics and POS sales data, but most of it is just collecting dust in a server somewhere or in your back office. Be honest, that…

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6 Ways a Free Dashboard Software Can Make You Money

We all learned at a young age that, “If it sounds too good to be true, it probably is.”, but every once in a while something comes along that goes against this. While most things that are free are really only worth what you paid for it…nothing, a free dashboard software can actually be worth some good money to you and your business. Don’t believe me? Keep reading… With most free trials, you…

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10 Mistakes You’re Probably Making in Preparing Data for Analysis

You know what you don’t want to mess up? Aside from making sure you wear actual clothes to work or forgetting to feed the dog, you really don’t want to mess up your data. Mistakes occur not so much in the analytical phase, but when preparing data for analysis. Data preparation is a far more time consuming task, even with small sets of data, than the actual reviewing and analyzing portion of the…

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Why Every Business Should Be Using a Competitor Dashboard

Imagine having competitor data instantly available to you in real-time. And not a mess of numbers either, but clean, colorful charts that point to immediately actionable metrics and suggestions? What if you could view, compare, and contrast multiple competitor data points simultaneously? By data points, we mean… Social media follower stats and content (LinkedIn, Facebook, Twitter, and more…)  Website visitor and engagement data (Pageviews, bounce rates, time spent on site)  Pricing details (Track…

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