Building a Data Dashboard to Create Brand Ambassadors

Brand ambassadors are some of your most important customers. They're the ones who get the word out about your brand, sharing information about your products, your company, and your services. A good brand ambassador might come onto your social media channels and answer some of the most frequently asked questions about your business. Building brand ambassadors, however, means going beyond the basics of customer service and creating solid data analysis techniques that allow…

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What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great news because not only does it mean that you can prove the effectiveness of your marketing, it also…

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6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so thinking about adding all of that to a data dashboard is a little overwhelming. The trick is being…

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How to Use Twitter Analytics Tools to Grow Your Business

It’s no secret that Twitter is one of the most powerful and influential social media platforms out there, but it’s surprising how many businesses are not leveraging the power of Twitter to grow their business. While each tweet may only be 140 characters, there is so much information to be had that can be leveraged for your business. We all know that Twitter is a great way to share quick updates, content, engage…

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6 Things to Look for When Monitoring Your Small Business Analytics

It’s no secret that understanding and optimizing your marketing and sales efforts based on your analytics is very important for your small business. Those companies that understand, monitor, and adjust their business practices based on the data from their small business analytics are the companies that grow fastest, adjust for past and future trends, and quickly move to the head of their industry. In today’s world, there is no lack of information. We’ve…

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How to Create a Free Dashboard as Featured on HBO’s Silicon Valley
© HBO 2016

How to Create a Free Dashboard as Featured on HBO’s Silicon Valley

Business Dashboards - What and Why?  We've recently talked about the idea if having a business dashboard that measures an organization's most important Key Performance Indicators (KPIs) displayed on a TV is necessary or a luxury (spoiler alert, it's quite important, and that's what Cyfe helps deliver!).  In the past we've also written several quick walkthroughs of how to construct an excellent dashboard that monitors everything important to you and your organization, and from…

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Why Integrated Analytics are Essential for Survival … and Growth: 4 Reasons

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the data we do have is disconnected, isolated, and trapped. Last week, we took a long hard look at…

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The 5 Social Media Metrics That Matter

Did you know what the number one activity on the web is? It’s social media. The problem is ... social media is a beast – especially when you intend to leverage its power to market your business. Whether you’re running a brand-level team with multiple networks, campaigns, and channels or just trying to keep your own personal brand above water … staying engaged, active and “topped off” is a constant struggle. Add to…

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28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 2 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 2 of a 3-part blog series.  (Others: Part 1 and Part 3). We asked them, "Which KPIs do you track every day and why?" and "How do you ensure your Analytics data is actionable? " Here's the second series of responses:…

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