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How to Make Your Small Business Analytics Digestible












How to Make Your Small Business Analytics Digestible

You’re a small business owner; you have a lot on your plate. Ok, well that may have been the understatement of the year.

Innumerable projects, client requests, sales and marketing considerations, revenue concerns, employee retaining and hiring -- the list goes on and on seemingly forever!

Small business analytics are the fuel that often informs the action behind many of these ongoing tasks towards business growth. As a business owner, or even an employee at a small business, it’s nearly impossible to find the time to pour over endless analytics. While they can be fascinating, there simply aren’t enough hours in the day to review everything.

The thing with data is that there is an endless stream of it available at all times and knowing what is most important to digest at a single glance is what counts when running a business.

How Do We Define Digestible Small Business Analytics?

Nope, we’re not asking you to eat anything, but it may be useful to think of digestible small business analytics as analytics you can view and understand over a quick cup of coffee in the morning.

It is a universally accepted fact that small business folks are strapped for time. Any tactic that helps reduce time spent on the business’ back-end to focus strategic thinking in other areas of growth is usually a plus.

When we think of digestible small business analytics, it’s helpful to think of quick snacks you can take on the go. Grab the info and head into a meeting; see it, send it, present it. There’s no time to waste, so you need to be confident that the analytics are a completely reliable and accurate representation of what is happening historically, in the moment, and forward looking.

Digestible small business analytics are visual, mobile, and easily interpreted. They pop with simple to read data represented by color, charts, and graphs best suited to your day to day business operation. They may be viewed on multiple devices as well as shared as spreadsheets, presentation slides, and other durable business formats. In total, digestible small business analytics are easy.

The Power Behind Small Business Analytics

It takes a powerful all-in-one business analytics dashboard to produce quick, easy, and digestible analytics for your small business. The goal is for you to view and understand meaningful data nearly immediately, but the engine behind the scenes is still responsible for foraging, cooking, and portioning big data meals into smaller, digestible portions.

5 Ways to Make Snack-able Business Analytics

There are some actionable best practices to follow in which you can be sure you are getting the most from your business analytics dashboard. Follow these trusted guidelines to ace the way you digest your data.
  1. Digestible Business Analytics Must Be Mobile
There’s no one way to run a business and no single location in which to get the job done. If you can’t be flexible, you’ll struggle with success. Rarely do business owners and teams have the luxury of setting up shop at a desk with a big screen where they can deep dive into big data, and frankly, you shouldn’t have to do this. The world is remote anymore. Having access to your business analytics at any time is vital.

Being mobile is essential for all sorts of business opportunities, but it is absolutely pertinent for viewing and sharing analytical data. Here’s why:

Be able to view your small business analytics at a glance while on the go. You should never feel tied to your desk or even to a computer when you want to view your data. You need to access your business analytics whenever and wherever you want. Be it in a meeting, while traveling, or in the next room -- you need to have full control, and going mobile is one way to easily stay in touch and keep your finger on the pulse with what’s most important when it comes to growing your business.

View your business analytics on multiple device types.

While there is absolutely no need to feel tied to a computer or specific work station to view your small business analytics, you also shouldn’t feel restricted to using a certain device type. Your analytics should pop as gorgeous, easy to understand graphs and charts on phones and tablets in all shapes and sizes and from all brands. Each of your devices should seamlessly align your small business analytics with the next so you won’t even notice a difference.

  1. Sharing is Caring, Especially When It Comes to Small Business Analytics
So, now you are mobile and you can swap out device types. You are the master of your domain and are in complete control when it comes to viewing your own small business analytics. But if you can’t quickly and easily share this data with your team, clients, or vendors, what good really is it?

For the best in digestible business analytics, you want to be able to click a button to share your data via various methods. This should certainly include email, but don’t discount SMS messaging. Forward a link and voila! Access for all those you choose!

Formats should be simple and straightforward, so you can share the information you choose with others without worrying that they’ll be unable to access it.

  1. Easy Exports Are Good for Your Digestion
With the click of a button you should be able to automatically download your data into the format of your choosing -- Excel, PowerPoint, Google Docs, PDFs, or whatever popular format you prefer. This is not only great for slicing and dicing your small business analytics however you see fit, but also useful for the purposes of presentability and sharing. Then send your exports as you wish, or automatically schedule and email reports.
  1. Use Real Time Capabilities for Efficient Delivery
First, let us explain what we mean when we talk about real time because not only does this sound fancy, we promise that it actually is. By real time, we mean in the moment or at the same time.

Your small business analytics will ideally be real time in two ways. For example, with real time editing capabilities, multiple members of your team can edit the same small business analytics chart at the same time and see each other’s edits. This means you don’t have to bother with saving various versions of the same item, or with sending it around for each person to personally add their own edits. In this way real time equals efficiency!

A masterful all-in-one online business dashboard that can pull in real time data is incredibly valuable. While real time editing is awesome, real time data collection may be the even bigger showstopper. When your dashboard pulls real time data it’s pulling key insights up to the moment. For example, real time data will report on exactly how many people are visiting your website, opening your email, or viewing your digital right now. Yes, RIGHT NOW!

Real time small business analytics capabilities provide faster, more productive results that are far more digestible, especially when you’re on the move and working to grow a business.

  1. Regularly Email Yourself the Results You Want
Not interested in even logging into to your small business analytics dashboard. Fine, then - don’t! While we may not recommend this, the simple truth is that you really don’t have to.

Decide exactly what information you regularly want to receive and in what cadence and at what time you’d like to receive it. For example, perhaps you wish to view certain sales analytics every morning at 7:00am. Set it up in your dashboard and boom! You get an email every morning with your requested data. Feel free to include your team members, clients, or anyone else on those emails. Do with them as you wish and then have the ability to view your small business analytics on any device while you’re on the go. Nifty, huh?

Small Business Analytics Made Easy

There are a gazillion ways to quickly view and present your business’ analytics. You can setup filters, run queries, and build formulas to get exactly what you want. Our goal here is to let you know that you never have to settle for massive (and ugly) data spreadsheets nor do you need to feel locked down to a particular device or mode of working.

As a small business owner or member of a small business team, you get to break the rules and rewrite them in a way that makes the most sense for your particular business. It is no secret that analytics are an essential part of successful decision making for all businesses. So, you may as well accept that and then embrace it. And then have fun in the way you structure, view, and understand them.

Want quick, secure, and digestible small business analytics? Then get started with Cyfe today for free. No credit card. No obligation. Just insight! Gain access to your small business analytics and take action.

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