Data Dashboard Magic: 10 of Our Favorite Zapier Integrations

A data dashboard is really only as strong as the data that you can monitor. There are dashboards for competitive analysis, financials, accounting, marketing, service, support, and many more, but if you aren’t able to measure the information that is really vital to your business or customers, then what good is your data dashboard really doing?

At Cyfe, we’ve integrated dozens of the most popular and useful widgets including data from the likes of LinkedIn, Google Adwords, Quickbooks, WordPress, Shopify, and Basecamp, among many others, but what if you don’t see the integration that you really need? With many data dashboard softwares, you are just out of luck at that time – but not us! With our partnership with Zapier, we have the ability to integrate with hundreds of additional widgets from softwares in all industries! We can’t cover every single integration, but below are our top ten favorite integrations that you can add right now to your Cyfe data dashboard and start measuring and optimizing your business based off of that information.

Let’s dive in –

1. CallRail

CallRail is a call tracking platform for online and offline marketing campaigns that makes it easy to track phone calls for pay per click campaigns, search engine optimization, referrals, direct marketing, and outbound marketing.

Say you’re a business running a few outbound advertising tactics such as billboards, television commercials, radio ads, or direct mail, but you need to know if that advertising is actually getting your phone to ring. Outside of requiring a coupon to be turned in from your direct mail piece, there really isn’t a better way to understand your return on investment than call monitoring. With CallRail, you can track calls that are coming in directly as a result of your marketing initiatives. Now with Zapier, you can create a widget in your marketing dashboard to measure the number of calls coming in from each campaign. Is your billboard performing better than your radio ads? Now you’ll be able to see right in your dashboard the trends in your inbound calls!

And this doesn’t have to just be for outbound advertising! Use CallRail to track the number of calls coming in from your inbound and digital marketing initatives as well!

2. HubSpot

HubSpot is one of the world’s leading inbound marketing and automation softwares making it possible to run your entire inbound and digital marketing campaign through a single dashboard.

Within HubSpot, you’ve likely got several (if not dozens) of different campaigns that you’ve run and are likely currently running. With the integration through Zapier, you can now set up widgets for each of your campaigns to measure side by side new form submissions. These charts will give you a better idea of which campaigns are performing best, how many new contacts are coming to you through each campaign, and even which campaigns aren’t really getting people to sign up. Do you know right now which campaigns have produced the most new contacts for your business this month? This quarter? By utilizing the HubSpot integration through Zapier, you will always know that answer.

3. Base

Base is a simple yet powerful customer relationship management (CRM) software that your team will actually like using.

One of the best ways to gauge your sales team’s effectiveness and performance is to monitor their engagement. How do you do this? Simple – it’s evident by the number of new leads that they’re registering in your CRM. Now, can you tell me how many leads your sales team has registered month to date? Is that up or down from last month? These are things that you can now monitor in an instant in your sales dashboard on Cyfe. The number of new leads being registered in your Base CRM will directly correlate to your sales and business profitability. If you don’t have a good understanding of whether your salesmen are being more proactive and generating more leads or if they’re slowing down and not being as productive as they were last quarter, you’re likely going to be surprised by your company’s performance (and that may not be a good surprise!).

4. Digital Ocean

Digital Ocean is a simple, fast, and scalable SSD cloud virtual server that you can deploy in seconds.

If you’re a business that stores a lot of data, the idea of losing that data probably gives you a little anxiety. Ok, a lot of anxiety. That’s your business and if you were to lose it you’d have no where to turn. Well rest easy by integrating your Digital Ocean account into your Cyfe operations data dashboard, you can see when new backups of your data are created. Wouldn’t knowing at all times that your data is backed up help you sleep a little better at night? Or if there ends up being a problem and a backup isn’t created, knowing immediately would likely help you avoid a catastrophe.

5. Formidable

Formidable is a popular WordPress plugin that helps you create beautiful drag and drop forms with custom styling.

Whether you’re using Formidable for a contact form, registration, or even as a way for your customers to update their information, by integrating a chart of new forms submitted, you have the ability to understand the workload of your assistant that will be utilizing that data or even the number of new registrations your affiliate program has this month. No matter what you use Formidable for, you likely would like to know the number of new forms that are coming in at any given time. Now you can!

6. Calendly

Calendly is a simple and beautiful scheduling tool that helps you schedule meetings without the back and forth emails.

We all hate those back and forth emails trying to schedule a simple meeting. And don’t even think about trying to coordinate a meeting with several people through email. What a disaster. You’re likely using Calendly to help your sales team schedule meetings and presentations. Apart from saving some time by skipping that dreaded back and forth email string, by utilizing Calendly and an integration with Zapier you can now also track the number of meetings that they’re scheduling. This is another great way to monitor the productivity of your sales team. The more meetings that they’re scheduling, the more productive they most likely are.

7. Infusionsoft

Infusionsoft is an all-in-one marketing and sales automation software for small businesses. It effortlessly combines CRM, email marketing, and ecommerce.

In today’s digital world, retail is moving online. We’re seeing the extinction of malls and record numbers of people flocking online to do their shopping for everything from electronics and clothes to cosmetics and food. If you’re using Infusionsoft you’ve probably set up landing pages and promotional offers that are designed specifically for one thing – sales. Do you know which landing pages are performing best (both in number of sales and sales dollars)? Integrating a widget for each of your campaigns will give you the ability to seamlessly monitor the performance of each campaign and adjust as needed.

8. Magento

Magento is a premiere open source ecommerce app used by millions of customers each and every day.

If you’re using Magento for your online store, you probably have someone in there frequently managing orders, monitoring payments, and making sure everything runs smoothly. By creating a Magento widget in Cyfe, you can monitor the number of new orders coming in through your ecommerce store and get a better understanding of your online and overall business growth.

9. Meetup

Meetup helps people with shared interests plan events and facilitates offline group meetings in various locations all around the world.

It seems like everyone is using Meetup on a regular basis these days. Whether it’s to plan a huge 500 person networking event or a local book club, Meetup is a great way to plan and promote your event. Wouldn’t it be great to have a snapshot of the number of RSVPs to your event though? By creating a Meetup widget in your dashboard, you’ll be able to sit back and watch your RSVPs grow and get a more accurate idea of the number of people that will be attending.

10. Survey Monkey

Survey Monkey is the easiest way to create surveys and get answers. Survey Monkey lets you whip up a survey quickly and get targeted answers from the audience you want to ask.

Surveys have grown in popularity over the last decade, and for good reason. There is so much we can learn from surveys because they are a much less abrasive and honest way of asking for feedback or answers. Are people really taking your surveys though? How many surveys do you have to go through? Create a Survey Monkey widget in your dashboard and you’ll be able to see how many surveys are being filled out and when.


Setting up any of these or the hundreds of other integrations that you can create with Cyfe + Zapier, please check out our Cyfe + Zapier = 400 New Dashboard Widgets post. It’ll take you through a step-by-step setup (there aren’t very many steps).

Of course, all of this is only possible if you’ve got a data dashboard. Why not start one for FREE? Get started building your first data dashboard with Cyfe today! It’s free, like really free. No credit card needed!

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