4 Must Have SaaS Metrics for Your Software as a Service Company

Software as a service, or SaaS, is one of the fastest growing industries in the world. It can include anything from analytics dashboards like Cyfe to marketing automation companies like HubSpot to industry specific software. Because of the nature of a software as a service company, data has to be a driver in every single decision from adding new features or products to marketing spend. Data is the lifeblood of any business, but…

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11 Ways to Put Your Business Intelligence Analytics to Work Growing Your Company

On its best day business is fuzzy. If it were simply black and white, everyone would be crushing it. Instead, we do our best to make intelligent guesses that keep us moving forward, but the smartest among us use metrics and automation tools to help clear up the fuzziness allowing for informed, intelligent, data-driven, action plans. Metrics may be applied to help improve any and every part of the business process from sales and marketing…

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How a Data Dashboard Can Serve as an Employee Motivation Tool

It’s no secret that motivated employees are more productive, happier and all-around better employees. In fact, according to a study done by the University of Warwick, happier employees can improve productivity 10 – 12% We’ve all dealt with employees who were great at their jobs, and those employees who couldn’t have cared less. If businesses want to maintain a competitive advantage and continue to grow their business, engaging and motivating employees is crucial. Sure there…

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5 eCommerce Metrics You Need to Grow Your Business

The Pro of managing an ecommerce business: it’s entirely measureable! The Con of managing an ecommerce business: it’s entirely measurable (and those metrics need to be tracked and interpreted). Ugh… Ecommerce metrics, or KPI’s (key performance indicators), are legitimate game-changers provided you know which ones demand your focus. But before we get too far ahead of ourselves, let’s kick things off with this in mind: You can’t manage what you can’t measure, and you…

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Marketing Agency 101: Proving Marketing ROI to Your Clients

One of the hardest things for any marketer or marketing agency to do is to prove their worth, or the return on investment (ROI) of their marketing campaigns. Sure, there are some generic metrics that some clients may be happy with, but what about those clients that have to justify their spend with you each month and need to understand exactly what their ROI is and whether it’s trending up or down? You…

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3 Financial Metrics Every Small Business Should Track

Small businesses need to find the edge over the competition wherever possible. A major element in that concept is tracking the right business metrics. There are several key indicators that help you decide when your business is due for growth, whether you have a bottleneck in your path to success, or if there is a hole in your strategy. In this post, we will go over some of the most important financial metrics to…

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What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great news because not only does it mean that you can prove the effectiveness of your marketing, it also…

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7 Sales Analytics Metrics Every Company Should Be Monitoring

All businesses are looking to increase sales, right? We’ve certainly never encountered a business who’s told us that they would like to decrease sales. Whether your busienss is suffering from a decrease in sales or just looking to kick it into higher gear, sales analytics metrics are the first step towards increasing your sales. Sales analytics metrics exist to help you understand the effectiveness of your current sales process. Understanding your current process and the…

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What is the Difference Between Business Intelligence and Business Analytics?

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to and what that means for your own business. We will examine two different viewpoints. The first involves how…

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Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

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I have read and agree to the Terms of Use.

Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

Start Your 14 Day Free Trial

I have read and agree to the Terms of Use.

Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

Start Your 14 Day Free Trial

I have read and agree to the Terms of Use.

Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

Start Your 14 Day Free Trial

I have read and agree to the Terms of Use.

Cyfe is awesome. It connects to nearly every tool a marketer would need, and lets you work with custom integrations for the stuff that doesn’t yet connect automatically.

Source: Capterra

Start Your 14 Day Free Trial

I have read and agree to the Terms of Use.