Tag Archives: internet marketing

What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]

6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so […]

The 11 Best Analytics Posts to Guide You into 2016

The world of analytics has seen major revolutions in 2015. And, of course, the trends exhibited last year are the foundation of what will happen next. This post aims to help you reflect thoughtfully on the best of the best in 2015’s analytics, big data, and business intelligence articles. Not merely for nostalgia … but […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 3 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 3 of a 3-part blog series.  (Previous: Part 1 and Part 2). We asked them, “Which KPIs do […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 2 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 2 of a 3-part blog series.  (Others: Part 1 and Part 3). We asked them, “Which KPIs do you track every day […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 1 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 1 of a 3-part blog series. (Others: Part 2 and Part 3). We asked them, “Which KPIs do you track every day […]