Tag Archives: brand monitoring

What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]

6 Tips to Create the Perfect Data Dashboard

So you’ve taken the plunge and you’re diving into setting up a data dashboard (and hopefully several) to track your business, operations, financial, and/or marketing metrics and KPIs. Your problem now is that you’ve got SO MANY OPTIONS! We understand. In today’s digital world, we’ve got an information overload. We can track almost anything so […]

6 Things to Look for When Monitoring Your Small Business Analytics

It’s no secret that understanding and optimizing your marketing and sales efforts based on your analytics is very important for your small business. Those companies that understand, monitor, and adjust their business practices based on the data from their small business analytics are the companies that grow fastest, adjust for past and future trends, and […]

How to create a free dashboard as featured on HBO’s Silicon Valley

Business Dashboards – What and Why?  We’ve recently talked about the idea if having a business dashboard that measures an organization’s most important Key Performance Indicators (KPIs) displayed on a TV is necessary or a luxury (spoiler alert, it’s quite important, and that’s what Cyfe helps deliver!).  In the past we’ve also written several quick walkthroughs […]

Why Integrated Analytics are Essential for Survival … and Growth: 4 Reasons

Let me start with bold, profoundly counter-intuitive claim: lack of data is not your business biggest challenge to making informed decision. The fundamental problem is integration. In other words, given the unprecedented access we now have to all things analytical, our struggle with data is not that we don’t have enough … it’s that the […]

The 5 Social Media Metrics That Matter

Did you know what the number one activity on the web is? It’s social media. The problem is … social media is a beast – especially when you intend to leverage its power to market your business. Whether you’re running a brand-level team with multiple networks, campaigns, and channels or just trying to keep your […]

28 SEO and Marketing Experts Share Their Thoughts On Actionable Data & Analytics (Part 2 of 3)

Whatever your industry or role, tracking Key Performance Indicators (KPIs), analytics, and data is a crucial component to success.  We asked experts in SEO and Marketing to share their thoughts & opinions on this topic.  This is part 2 of a 3-part blog series.  (Others: Part 1 and Part 3). We asked them, “Which KPIs do you track every day […]

3 Internet Marketing Mistakes to Learn from Bar Rescue

Sometimes reality TV is pollution. We know. Stay with me. Bar Rescue is a guilty pleasure I find helpful for small business owners and internet marketers, thanks to bar scientist and expert Jon Taffer. He forces struggling bars to face the harsh reality of their condition then overhauls the establishment to improve all facets including branding, customer experience, product/services with […]

New Google Alerts Dashboard Widget

We are excited to announce the Google Alerts widget on Cyfe. This widget will allow you to monitor your Google Alerts feed directly from your Cyfe dashboard. Google Alerts lets you monitor the web for interesting new content based on your search queries. It’s a fantastic way to monitor your brand and competitors. Learn more […]