Category Archives: Internet Marketing

5 eCommerce Metrics You Need to Grow Your Business

The Pro of managing an ecommerce business: it’s entirely measureable! The Con of managing an ecommerce business: it’s entirely measurable (and those metrics need to be tracked and interpreted). Ugh… Ecommerce metrics, or KPI’s (key performance indicators), are legitimate game-changers provided you know which ones demand your focus. But before we get too far ahead […]

What are Closed-Loop Analytics?

It’s no secret that analytics are the one of the most powerful tools we, as marketers, have access to today. Between tracking website traffic using Google Analytics to measuring the cost-per-click of your latest Facebook advertising campaign, companies have access to more information about their business and their customers than ever before. This is great […]

What is the Difference Between Business Intelligence and Business Analytics?

Business intelligence and business analytics both revolve around how a business can tap into available data to improve its decision-making. However, many people are unsure what separates the two terms, if anything. In this post, we’ll explain the difference between business intelligence and business analytics so you know what each of them is referring to […]

4 Game Changing Predictions for Big Data Analytics in 2016

Everyday the human race creates 2.5 quintillion bytes of data. 2.5 quintillion bytes … that’s 2.5 followed by 17 zeros. Most of this data is generated at extremely high speeds from diverse sources, including audio, video, social, online activity, cloud applications, and text streams. This massive amount of complex, real-time, historical, structured, and unstructured data […]